Why isn’t a Black Widow movie a priority for Marvel? That seems to be the question of the year. Scarlett Johansson’s popular assassin character was a huge reason why Captain America: The Winter Soldier was a massive box-office success and the actress herself has expressed an eagerness to see the character have her own movie. It’s downright laughable that between the prolific Marvel, DC, X-Men and Spider-Man franchises not a single concrete announcement has been made about plans to produce a film with a female lead. (Gal Gadot’s Wonder Woman is closest, but it’s still a matter of when.) So what’s the hold up? As far as Marvel Studios president Kevin Feige is concerned, “It comes down to timing.” And that, I’m afraid, doesn’t sound exactly right… isn’t “timing” also just another way of saying “this isn’t our priority?”
As for Feige’s question of whether they should put an existing franchise on hold to make room for a female-led one, why not? Do we really need the confirmed Captain America 3 and Thor 3 before we even get Black Widow 1? Is the logic there that both Cap and Thor have established box-office clout? If having a known quantity in the leading role is the concern, then why not Black Widow 1 before the comparatively esoteric new kids on the block Doctor Strange and Ant-Man? There’s no way to logic around the fact that Marvel is dragging its feet on this matter.
— Joanna Robinson, Vanity Fair